Blog · news & information
Straight talk on leads, ads and AI.
Written by Richard Roy. No fluff: what's working, what's wasting money, and what's changing in search.
When Every Marketing Expert Tells You Something Different, Who Do You Believe?
Before a business spends $25,000, $50,000 or more rebuilding a website, I think there is a question worth asking: Why?
2nd Opinion Before You Spend Another $50,000 on Marketing
Before You Spend Another $50,000 on Marketing, Get a Second Opinion Most businesses don't waste money because they advertise. They waste it because nobody asked the two questions…
You Don’t Have a Lead Problem. You Have a Funnel Problem
Lead Mishandling in 2026: Why Funnel Quality Beats Volume By Richard Roy | Market Share Media The other day, I published an article about AI-enhanced real estate photography…
AI-Enhanced Real Estate Photos Are Hurting the Industry — Here’s the Real Cost
AI Real Estate Photography: When Listing Photos Lie By Richard Roy | Market Share Media Jerome Pemberton — founder of Pemberton Home Consulting Group LLC and a licensed…
Don’t Build on Borrowed Ground: Why AI Tool Portability Matters in 2026
Don't Build on Borrowed Ground: Why AI Tool Portability Is the Smartest Decision You'll Make This Year By Richard Roy | Market Share Media A headline crossed my…
Mastering the Art: Essential B2B Lead Generation Strategies
Master the art of B2B lead generation with these essential strategies. Boost revenue, harness social media, and dominate SEO!
Revolutionize Your Online Presence: The Power of Responsive Web Design
Unlock the power of responsive web design! Enhance user experience, boost SEO rankings, and adapt to changing technologies. Revolutionize your online presence today.
Lead the Way: Content Marketing Strategies for Effective Lead Generation
Unlock the power of content marketing for lead generation! Discover effective strategies and tools to drive business growth.
Mastering the Art: Proven Lead Generation Strategies for Business Owners
Unlock the secrets of successful lead generation strategies! Supercharge your business with proven techniques and watch your leads soar.
Taking the Lead: Unveiling Effective Nurturing Strategies for Business Growth
Unleash the power of lead nurturing strategies! Boost your business growth with effective tactics and personalized approaches.
Google Marketing Live Keynote 2024 Snapshot
Welcome to the 11th installment of Google Marketing Live! This year, we've brought an exceptional lineup of innovations, product updates, and exciting opportunities to help businesses around the…
Unleashing the Power of AI: Transform Your Marketing with AI Marketing Solutions
Unlock the potential of AI marketing solutions! Supercharge your marketing efforts with data analysis, personalization, and automation.
Uncover the Hidden Potential: Benefits of AI in Modern Marketing
Unleash the power of AI in marketing! Discover the benefits of enhanced personalization, improved insights, and efficient optimization. Boost your business with AI!
Unveiling the Secret Weapon: Mortgage Lead Generation Software
Unleash the power of mortgage lead generation software! Boost efficiency, targeting, and conversions for your mortgage lending team.
Unlocking the Future: AI Marketing Platforms for Business Success
Unleash the power of AI marketing platforms for business success! Discover data-driven insights, personalization, and automation tools.
Revolutionize Your Marketing: AI Marketing Strategies Unveiled
Unlock the potential of AI marketing strategies and revolutionize your business! Discover personalization, predictive analytics, and more!
Unlocking Potential: AI Marketing Trends Shaping the Industry
Unlock the future of marketing with AI! Explore the latest AI marketing trends shaping the industry and stay one step ahead.
Unleash Your Potential: The Ultimate Mortgage Lead Generation Companies
Discover the ultimate mortgage lead generation companies to unleash your potential. Compare conversion rates, customer reviews, and more. Choose wisely!
Unlocking Success: Maximizing ROI with AI Marketing Campaigns
Unlock success with AI marketing campaigns. Maximize ROI through personalization, data analysis, and future trends. Boost your business now!
Maximize Your Mortgage Lending Potential: Online Mortgage Lead Generation Unveiled
Unveiling the power of online mortgage lead generation. Maximize lending potential with strategic strategies and cutting-edge technology.
Dominate Your Market: Cutting-Edge Lead Generation Tactics Exposed
Discover cutting-edge lead generation tactics to dominate your market. Unleash the power of personalized emails, social media, and more!
Unveiling the Insights: AI Marketing Analytics for Smarter Decision-Making
Unleash the power of AI marketing analytics for smarter decision-making. Gain insights, enhance personalization, and boost ROI. Discover the future of AI marketing!
Unleashing the Future: Exploring AI-Powered Marketing Tools
Unlock the future of marketing with AI-powered tools! Discover the benefits, implementation tips, and emerging trends. Level up your strategies!
Unleashing Opportunities: Discover the Power of Mortgage Lead Generation Services
Unleash mortgage opportunities with powerful lead generation services. Boost lead volume, quality, and conversion rates for your lending success.
Dominate the Market: Top Mortgage Lead Generation Strategies Unveiled
Unveiling the top mortgage lead generation strategies for branch managers seeking market domination. Boost your loan pipeline now!
The Path to Success: Implementing an Effective Mortgage Lead Generation System
Master mortgage lead generation with an effective system. Drive growth and close more loans with proven strategies and technology.
The Mobile Revolution: Embracing Mobile-First Development for Business Success
Embrace mobile-first development for business success. Discover the impact of mobile usage trends and key principles of mobile-first design. Unleash the power of mobile SEO!
Mobile-Friendly Website Design: Your Key to Captivating Your Audience
Unlock the power of captivating your audience with mobile-friendly website design. Enhance user experience and boost search engine rankings today!
Unlocking Success: The Impact of AI Marketing Automation
Unleash AI marketing automation and revolutionize your business. Discover the power of data-driven decisions and personalized campaigns.
Unlocking Success: The Best Mortgage Lead Generation Companies Revealed
Discover the best mortgage lead generation companies! Boost your business with expert strategies and integrated CRM systems.
Taking the Lead: Exclusive Mortgage Lead Generation for Branch Managers
Exclusive mortgage lead generation: Boost conversions, improve ROI, and outshine the competition with targeted strategies and data-driven insights.
Winning the Mortgage Game: Secure Your Future with Mortgage Leads for Sale
Secure your mortgage future with targeted leads for sale. Dominate the game and close more loans with ease.
Get a 2nd opinion before you spend another $50,000.
Scanning
A straight look at your ads, your search results and your site. If we're not the right fit, we'll tell you straight.